Tracking sales and visitors to your website
The purpose of the last step is to determine your conversion rate of visitors into customers. This can be easily done if your web host provides a site statistic.
A good conversion rate from a Killer Sales Letter is 1 – 3% (depending on the price of the product). In other words, for every 100 targeted prospects who visit your site, at least one of them will buy your product or pay access to your service. If the conversion rate is higher than 2%, then you are doing very, very well with your Internet Business!
On the other hand, if your sales letter’s conversion rate is less than 1%, then you will need to take quick action to make your site sell more effectively. You may have to do more compelling copy writing, change the layout of your web pages or simply get a better and more attention-grabbing headline (which is so vital that it can make or break a sale!).
Whatever you need to do, you have to increase your conversion rate from poor to excellent!
To track visitors, you can subscribe to counter services if your web-hosting doesn’t have a site statistic feature built in. To track sales, check your Credit Card Payment Processor.
You Can Still Make Money...
“What if I don’t have what it takes to create my own product? What if I can’t source for other people’s product to sell?”
“Can I still make my money from the Internet?”
I heard you and the answer is a resounding YES. You can still have a business online even if you have NO products to sell. No one should question this possibility since people are doing this everyday.
“But how do they do that?” you wonder. In the last chapter, you have found that the 10 steps have a lot to do with setting up a product-selling-orientated business. In this chapter, you will find out how people can still make their money even without selling a product.
The concept
Imagine you own your daily newspaper. How do you earn a lot of money from it? Selling them to your readers for a dollar or less each isn’t going to profit you. So how are you going to profit from selling your daily newspaper?
Selling advertisement spaces in your content? Precisely!
Congratulate yourself if you’ve guessed the answer correctly. Give yourself a knock on the head if you have not! Okay, I was joking about that one but you can’t be serious ALL the time, can you? Anyway, we’ll move on with the subject.
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