Using ingenious concepts, you refer targeted prospects to your sales letter and if it is a good and persuasive sales letter, it can produce a conversion rate of 1 to 3%, hopefully more!
Marketing Your Product
With all the technical issues taken care of, your web site ready and your product available for sale, you will need to promote your web site together with the product you are selling.
Here are some effective ways you can practice for good results in your sales and back-end profits especially for this particular Internet Business Model:
* Create an Affiliate Income Opportunity – you can open an income opportunity to people who are interested in making money without having to create a product of their own through affiliate programs and directories. So long as you provide them a hefty commission of 50% to 75%, they would not mind selling on your behalf.
* You can establish a Joint Venture with E-zine Publishers as long as you provide them a chance to earn a percentage of your sales, say. 50 – 75%.
* You can comb the Internet for quality prospects. Membership web site owners and webmasters of your niche product are good targets. Send them a personal e-mail and get them to be interested in reviewing your product via the sales letter.
They will purchase your product for their own use or resell it and keep all the profits to themselves. What you are looking for is someone with great marketing power. As long as you have created a good back-end profit in the product, you will earn residual income more effectively by leveraging on other people’s marketing power.
This method is one of my favorites as most resellers actually do not bother to do the STP method – See Ten People a day.
* You can create a free report or E-book for viral marketing purposes and circulate it in your network. This is yet my other favorite. In the report or E-book, you provide free but useful information on a subject having to do with the product you are selling. Just be sure that it is not really a cloaked sales letter altogether. This will in turn, lead targeted prospects to your sales letter thus increasing your chances of making sales.
* Write articles having to do with the product you are selling. While you are not to write cloaked sales letters and submit them to article directories, giving free and beneficial information in your articles to people who are searching for it gives you credibility as you prove your worth. Again, this can result in targeted leads to your website and sales letter through your web site link in your resource box.
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