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* Profit Margin – the higher the profit margin, the better.

* Delivery – can be easily delivered to your customers via a system.

* Shipping Cost – as low as possible or even none.

* Marketing – different Internet Business Models have different marketing strategies. Choose the model that has the best marketing strategy for your product or services.

To date, there are 19 low-cost, high-profit Internet Business Models on the Internet to choose from.


Identify your target market

The inside secret is to search in search engines (such as Google and Overture) with keywords related to your product or service to find out if many websites, newsletters and community groups focus on this interest.


Get a domain name

I have already explained to you what a domain name is. You also know that your website address can ALSO be your Internet Business name.

You will want to take out another new piece of paper again to write down ALL the keywords related to your Internet Business. You see, you want your domain name to:

* be short and easy to remember (and catchy, too!),

* be relevant to the product or service you’re selling,

* include keywords of your product or service to improve search engine rankings.

For example, if you want to sell a product teaching people how to break-dance, then you will want to start writing down all the keywords related to break-dance.

For starters, write 100 keywords. What next, you ask? Write some more! Write 200 or 300 if you have to. The more keywords, the better. That is because this is a one-off activity. And remember that you will be using this domain name for a very long time, if not forever. Now, don’t even get lazy.

Okay, I’ll offer you some food for thought.

Are you parent to any child? If you are not, then imagine you are one right now. You and your spouse have a child for the first time. You and your spouse would want to give the best name to your child, right? Of course you both would! You and your spouse would brainstorm on giving your child the best name. “How about John?” “Aw, John is too common a name!” “Then how about …?” “I think the name…” and finally, your child has a name to be addressed by.

When brainstorming on your child’s name, you and your spouse consciously or unconsciously know that giving your child the best and meaningful name is VERY important because your child will be living with that name from cradle to the grave.

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