Profitable Membership Web Sites Guide
Introduction
The Internet is a wonderful medium that can
provide you global reach in the most efficient and economic manner.
It has been used to promote communication and interaction between
people, companies and countries throughout the world. It has opened
up several opportunities for innovative ideas of delivering value
to customers. One idea that has been growing in leaps and bounds
is offering information or content online through a paid subscription
or “members only” website. Not only is the Internet the most cost
effective way of providing valuable content to a selected audience,
it also expands your reach beyond geographies. It means your paid
subscription business does not just have to concentrate on local
markets - nothing is impossible! If your business has a web site,
this in itself means it is accessible by the global market, and
it is vital that your business take advantage of this.
This guide provides comprehensive and wide-ranging information
on the complete process of setting up a paid content subscription
website right from scratch. It explains in detail all aspects
- how to plan, create, launch, market and monitor a paid subscription
website.
Free is slowly changing to fee-based
The dot
com bubble is perhaps reflective of similar gold rush mania in
the history of enterprise. Suddenly the established tenets of
business were thrown to the wind and everyone would talk of the
“new economy”. Having an internet presence and attracting visitors
was considered success without any consideration to whether value
was delivered and whether customers paid for the privilege. Eyeballs,
and not cash, were the currency. Eventually sanity has returned
to the Internet. Cash is king. Value has to be delivered. Having
a visitor or even a sticky visitor is not enough, the visitor
should become a buyer and should pay for the offering and should
receive value for what he is paying.
Many websites
in the past have offered free products and services to their customers.
This trend is fast changing towards paid services and products.
Smart entrepreneurs are now realizing that their hard-earned knowledge
is valuable to others. They are moving content, which used to
be available for free to anyone and everyone on the Internet,
behind the turnstile and charging a toll from the information
seeker. Resistance to paying for services is gradually melting
away.
There are many reasons for this. First, only
a few websites operated by big companies can afford to provide
valuable content free. The rest of us can't afford this. Selling
advertising on our websites has failed to pay the bills. Second,
many people are now more than willing to pay to receive quality
services and products even if they were offered for free earlier.
Several paid content websites have already proven this unmistakable
trend. The discerning buyer values his/her time as also the quality
of information or service and is willing to pay for it.
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