A website runs 24 hours a day, 365 days a year to a global audience. It gives you the opportunity to inform, educate, sell, educate and persuade your customers, clients, prospects, partners, staff, and contacts worldwide any time day or night.
In the physical world, this was impossible (in most cases). Thus you have opened up a large new marketplace for yourself, which never existed before this.
Leverage existing “know-how” and resources to earn additional income
You may have developed specialist know – how (knowledge and experience) over the years. You may be a research scientist working on a specific technology area such as image processing or cryogenic metal treatment. You may be teaching at the University or may be you are a trainer in Human Resource Development. Ever thought of leveraging this know-how and reaching a wide audience. If you have been holding seminars, tutorials and boot camps in your region, you know how much organizing that takes and what limitations that delivery format has. If you have extensive training material and resources that have been authored by you, you should consider making it available through a subscription website. You may need to organize your material and convert it into electronic format. The main factor you should use in deciding about this is whether you think your information is unique and there are persons who would benefit from that type of information and who would pay for receiving it.
Thus you can see that this business model can offer you an excellent opportunity to capitalize on available resources and earn additional income.
Choosing your idea and business model
In the previous section we saw the benefits of setting up a paid content business over the Internet. Like every other business, the first step for creating a paid content business is to figure out what are you going to sell. Without an attractive and unique product or service, your business cannot succeed.
The web is a huge marketplace that has attracted businesses with its potential for big-time revenues. Dizzying success stories of ventures started in a basement that grew to become stock market's darlings are constantly parlayed in the media. Small businesses came to the Internet, tentative at first, and then in droves - eager to sell everything from information to fake estate jewelry to handcrafted tapestries. On the other hand, the stories of failures and crashes are legion.
|
Home
Tutorial
Home Page
Contact
