We all know by now that merely setting up a jazzy site and attracting eyeballs and hoping to reap huge revenue from advertisement does not work. You must deliver value to a customer who is willing to pay for it. Remember that the Internet is only the medium and not the end. The Internet only helps you to find prospects, take your offerings to a wider audience, provide them convenience (and choice) and promote interactivity and personalized offerings. All this, in a very cost effective manner! However, the Internet by itself does not create the offering – the information or content has to be yours and it has to be special.
Selection of your business idea is the most important step in the whole chain of setting up a paid membership business over the Internet. Execution of the idea is important and this book tells you how to go about successful execution; however the idea has to come from you. This section points out to you some content categories and business ideas that have been successful. The idea is to illustrate to you what can be done.
You can sell just about any content or service — as long as you have an offering that has a market and an ability to get it (legally) to your customer. Yes, there are exceptions. In some cases you might be competing with big companies with a chunk of the market share.
The Internet is primarily used to communicate, entertain, educate and research. It is thus no wonder that nonperishable, information-intensive content - including software, books, travel, and magazine subscriptions - are the most popular online services at present. Content-rich subscription-based sites focusing on a wide range of topics have been sprouting all over the Internet.
Here are some categories that you may like to study and pursue.
Business information, research and content sites
This category includes business news, finance and investment advice, business research, digital content used for business purposes, business tips, and other information about all kinds of businesses. It also has business listings, corporate information, market research, and industrial reports and statistics. Market researchers, consultants, sales and marketing managers need information about market trends, market size, major players in their sector and a lot of statistics. This information can be difficult to find and it can consume enormous time. If you are experienced in information research, you can compile information on specific business sectors and companies and provide them to members with your own analysis. Almost all the large consulting companies offer paid content through their site; some use their site to offer their specialized market research reports.
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