Personals and Dating
A recent report on the US Market on Spending published by the Online Publishers Association and comScore indicates that the Personals/Dating category surpassed Business/Investing content to become the leading paid content category in 2002.
According to eMarketer, 19.2 million Internet users from home and 7.9 million Internet users from work went online to personals sites in December 2002. Personals and Dating is by far the most popular and visited category on the Internet. These sites foster match making and dating. They include personal classifieds, chat rooms, messenger tools and cater to a global audience. Some popular sites include Match.com, and friendfinder.com.
Consumer research and reports
Consumer research sites contain links to consumer booklets from government and corporate customer service centers, consumer advocacy organizations, and TV consumer transcripts on a variety of consumer topics. These also include consumer price index links, college and scholarship resources, and other general resources. Consumer resources and research help consumers make a wise decision on buying new appliances, jewelry, wine, toys, or long distance service.
A site may focus on everything automotive: information on car buying including wholesale price lists, car reviews and crash test results, consumer rights under state lemon laws, and car complaint histories. It could contain telephone directories including reverse directories by address, phone number or email address; company backgrounders; and directories of lawyers, directories of consumer agencies and organizations.
You may cover information about home improvements, repairs, contractors, and home buying. Consumer research websites incorporate health information as well as consumer information about nutrition, tobacco lawsuits, and medical news.
There are several subject areas to choose from. Many sites have been set up for product comparison – features as well as price comparison. Generally you will find these for electronic appliances and computer equipment. These sites also provide you access to actual consumer feedback and experience from other buyers. Some sites are free, but for specialized and tailor-made advice, they have fee-based services.
People Search websites
People search websites are a good way to find out addresses and other information on people. These sites are generally used to locate “lost” friends and relatives. For such sites, the site owner needs to purchase databases of public records from government and other agencies. Most people would be listed with such agencies making it easier to track them down.
You could search for people by name, address, or phone number. Some people search websites also provide background checks for higher fees. Property as well as business search may also be included.
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