Initially, most websites offered online greeting cards for free but this trend has changed in the last few years. All quality sites offer paid subscriptions at nominal rates. Single-purchase revenue in this category includes revenue generated from the attachment of gift certificates to content. BlueMountain and AmericanGreetings are some of the most popular greeting card websites.
Online games
Online gaming is a huge market especially for kids and teenagers. Many websites offer interactive online computer games. Some of the most popular gaming categories are arcade, sports, adventure, trivia, and card games. Game packages can be purchased at low rates from other vendors and installed on your website. Apart from these, you may develop your own games as well but this would be far more expensive and time consuming. Recently multi-player games have gained a lot of popularity. These games allow people from different parts of the world to log on and play against each other rather than one player playing against the computer. Many websites also offer monthly prizes and sweepstakes to its members as a marketing strategy.
According to a report published by Jupiter Media Metrix, revenues from online games will total $1.8 billion in 2006 in the United States compared to $260 million in 2001. Datamonitor predicts even higher growth. It concludes that the online gaming market is already $670 million in 2002 and will rise to $2.9 billion in 2005.
Entertainment and Lifestyles
Entertainment websites include digital music and multimedia, humor, recipes and other content intended for amusement, leisure and diversion. This is probably one of the most visited website category.
Nielsen//NetRatings conclude that more than 72 percent of Internet users surf the web for Entertainment sites, although the total consumer spending on these sites is not as high. A report by the National Research Council estimates that there are between 2 million and 8 million subscribers to entertainment Web sites, and that they paid between $40 and $100 for a year, for a total of approximately $800 million in 2002. This may include adult content sites, though, but there is considerable need for the entertainment categories listed above.
E gambling is another important market area amongst entertainment websites. Many researchers predict that E-gambling would soon be responsible for the highest consumer spending in most developed countries. A research report published by the Informa Media Group estimates that worldwide revenue from e gambling would climb to $14.5 billion by 2006.
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