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Here are some of the most popular success stories for subscription websites.

WSJ.com
One site that has been able to make the paid subscription model work -- and the site that is named the most in discussions as to whether the model can work elsewhere -- is the Wall Street Journal Online (www.wsj.com). Since launching in the fall of 1996, the site has consistently increased it subscriber base each quarter, making it the largest paid subscription site on the Internet.
For a yearly fee of $59, or $29 for those who subscribe to the print edition, users can obtain full access to the full text of The Wall Street Journal and updates throughout the day, as well as its archives. In addition, the contents of The Wall Street Journal Europe and The Asian Wall Street Journal are available. The site delivers a daily, personalized e-mail to more than 150,000 recipients, and has become one of the most popular sites for downloads to handheld computers.
Today, about 600 000 subscribers pay to log on to the Wall Street Journal’s website and read its articles, analysis and opinion.
It required courage for an established media company to seek the medium of the Internet as early as 1996, and to make it a success. The content is no doubt available through the print media, but the Internet provides the wonderful features of access to archives and research. All this with powerful search capabilities! An entire library at the click of the mouse! Another feature that stands out is personalized access to notifications or alerts when content of your interest is published. It could be news about a Company you are tracking or an article about the latest report on the real estate market in Sunnyvale. You receive the article in your e-mail.

AmericanGreetings.com

AmericanGreetings.com represents a tier of lesser-known winners in the fee-based model. AmericanGreetings.com's (www.americangreetings.com) success is the sum total of careful business calculations, plus a century of card-making expertise, plus a seven-year journey through various Web content business models. Online via AOL since 1995 and then from the Web as well in 1996, the company started with the same fee-based model as its offline parent, American Greetings.

AmericanGreetings maintains a hybrid model. It offers some free greeting cards in all categories but many quality greeting cards are offered for a monthly subscription to members. Besides, AmericanGreetings also relies on its ad revenue. The site requires sustainable volume to maintain an ad inventory, but also converts a viable number of visitors to paying subscribers.

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