While tiered subscriptions and variable pricing models may work with other types of content, AmericanGreetings found that a single, uncomplicated offer was right for this niche. The company surveyed 5,000 users about their response to a fee-based system, and all of their research said that a single subscription model worked best.
AmericanGreetings is one of the most successful examples of a shift from free to paid content. You might want to know why subscribers pay for e-greetings when there are so many sites that offer free greeting cards. The reason is quality and choice. If you perceive your time as valuable, then why would you like to spend enormous time searching the web to find just the right card for each occasion? The subscription fee is not too high so as to tempt users to continue trying the free route. Therein lies one of the strong pointers to formulating your business model. Keep the subscription level low and you will find many users cross the threshold from free to fee. Maintain exceptional quality and offer them the opportunity to save their valuable time.
eLibrary.com
eLibrary (www.elibrary.com) is a comprehensive digital archive for information seekers of all ages. Users can do business research, use it for homework, get background materials for term papers, find out about both current and historical events, and more, all in one vast database designed for both depth of content and simplicity of interface. With its one-stop research access, subscribers ask questions in plain English, and eLibrary searches a billion words and thousands of images and quickly returns the information requested.
eLibrary aggregates hundreds and hundreds of full-text periodicals, nine international newswires, classic books, hundreds of maps, thousands of photographs, as well as major works of literature, art and reference.
eLibrary is for anyone who needs to research information quickly and affordably, whether at work, at home, or at school. The service allows the user to determine which resource categories (such as newspapers, maps, books, pictures, etc.) are searched.
Ever since it was formed, eLibrary has enjoyed success with its paid content model. It gives out more specific results as compared to a search engine.
Information research is one of the strongest content categories when it comes to subscription websites. Business research, Company research, financial research, Legal research and all other kinds of data are very much sought after. Specialized online databases have existed from the early years of the Internet and Computerized databases even before that. The Internet has only lowered down costs and brought a proletarian character to it.
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