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CarFax is one of the most successful subscription models. Its customer base has constantly been on the increase since the last few years.
Here is an example of two important aspects that can lead you to develop your own successful business model – identify a niche segment where there is a pressing need for guidance, advise or support and which relates to thousands of persons, and leverage the power of Information technology and the Internet to build a repository of content that would be hard or impossible for the next competitor to emulate. This is also an example of the ‘early mover’.

eDiets.com
eDiets.com, Inc. is the largest subscription-based online diet, fitness and counseling network. Founded in 1996, www.eDiets.com offers online subscription-based weight-loss programs using proprietary software to generate customized diet programs. The programs are designed based upon individual members' personal goals, food preferences and lifestyles. Over 1.2 million consumers have purchased memberships since 1997 and over 13 million opt-in subscribers currently receive the company’s leading proprietary bi-weekly health and wellness newsletter.
For a monthly fee, eDiets.com creates custom diet plans based on information provided in response to a comprehensive personal profile questionnaire. eDiets.com has been honored with the Forbes "Best of the Web" 2002 rating for the fitness and nutrition category by Forbes magazine, as well as one of the "Best of The Web" in the magazine’s Summer, 2001 issue.
eDiets.com is ranked as a top 500 Digital Media site since its debut on the Media Metrix list in March, 2000 and, according to Technology in Practice, in August 2002, Media Metrix ranked eDiets.com as the 3rd most trafficked General Health site on the Internet with over 4.3 million unique visitors, which they define as "the number of users who visited the Web site at least once in the given month (unique visitors are counted only once)."
Personal improvement and enhancement – both physical and professional – is uppermost in the minds of the young and the not so young as well. Thus there are several self-help sites in the area of fitness, health management, weight loss programs, even beauty and grooming. Numerous subscription sites have sprung up for fitness and diet programs – but do remember that only those will survive and succeed that offer something unique and interesting.
ChangeWave.com
ChangeWave Research (CWR), a division of Phillips Investment Resources LLC, is an investment research publisher powered by an intelligence network of thousands of accredited and organized front-line professionals. ChangeWave Research packages and delivers market moving invest-able research to two main constituencies (self-directed investors and institutional buy-side portfolio managers) via traditional subscription advisory services. CWR publishes ChangeWave Investing, ChangeWave ProTrader and the ChangeWave Hedge Fund Briefing for individual investors. The weekly WaveWire is a free e-mail newsletter distributed to over 200,000 investors.

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