ChangeWave was ranked as one of the top 25 Web destinations for 2002 consumer online content revenue and No.5 in the business content category, according to the Online Publishers Association's (OPA) Paid Online Content U.S. Market Spending Report. It has successfully adopted the paid content subscription model with an ever-increasing customer base.
It is not just the general non-business users that subscribe to paid content sites. In fact the first thrust this model received was from business users. Thus even Portfolio managers of well-known investment funds subscribe to content sites that offer them valuable information.
TheStreet.com’s RealMoney.com
TheStreet.com Network provides individual and professional investors, with timely, to-the-point financial news and analysis you can use to succeed in today's markets. It is updated before, during and after the bell by the largest independent financial newsroom on the Web. TheStreet.com is a free website that works as a guide to Wall Street. However, TheStreet.com launched RealMoney.com a couple of years ago, which is a subscription site for active investors and market enthusiasts. It has been a success ever since, generating most of TheStreet.com’s revenue.
RealMoney.com offers real-time analysis and unprecedented access to award-winning columnists. It provides up-to-the-minute commentary and analysis on many industry sectors, real-time diary of market observations and trading strategies, offered by a host of professionals they assemble each day, and a portfolio tracker amongst other services.
This is an example of a business model that has worked for many. You start with a free information site, analyze your visitors, study what they require the most, identify that ‘extra’ that they wouldn’t mind paying for and introduce a premium site (or a section within the same site) that offers exclusive benefits and privileges such as access to professional advice from a large number of experts.
Ancestry.com
With a paid subscription base of more than 550,000, Ancestry.com is the third largest paid subscription site on the Internet behind ConsumerReports.org and the Wall Street Journal Online.
Ancestry.com, according to Media Metrix is among the 10 fastest growing sites and it ranks among the top 20 in total page views according to Nielsen/NetRatings. Ancestry.com is the leading provider of private Web sites for families, where family members can share photos and news, participate in private voice and text chats, and maintain a calendar of family events. It is the premier online resource for tracing family history, where visitors can discover their roots by searching more than 600 million names. It hosts more than 100,000 free family history oriented message boards that allow users to connect and share information with others who are researching similar family lines.
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