99 experienced 122 percent growth. Depending on the content, generally websites charge a subscription price of around $5 to $25 monthly. However, it is important to have more than one pricing models. For instance, CNN news and other video content from RealOne.com can be downloaded by subscribing to a package costing around $9.95 a month. Subscribers to the service also get video from several other well-known sites. For another $10 a month, there's the gold version, which is good for 125 downloads and 125 streams of music on top of all the goodies in the RealOne bundle.
You can have different subscription rates for different packages offering different services. Also, in the case of monthly, quarterly, and annual subscriptions, customers could be given incentives mostly in the form of discounts to retain their membership. For instance if you charge $19.95 for a quarterly subscription, at the end of the term, the customer should be offered a discounted rate of around $16.95 - $17.95 for the next quarterly subscription.
A one-time subscription is offered when you expect the customer to download some content like an e book as a single transaction. This means you are not offering any recurring changing content. This is like selling a product – you are making a one-time sale of an information product.
A periodic subscription is seen when your site offers value over a period of time. There is changing content or the facility to interact with specialists or other members. You expect your member to visit your site again and again. The periodic subscription model generates revenues in advance of use, either in whole or part. It fosters a loyalty amongst its customer base.
If you wish to build trust in your offering and are just starting with a new site, you should think of offering a low subscription option either a low rate or a monthly package so that it can be considered a sort of trial period for your new member. Of course you can (and should) consider offering free as well as premium content on the same site.
Free and premium content
Should one charge for everything or charge for some content, because free content attracts potential subscribers to the sites? To some extent this depends on how the free and paid for content are separated. A feeling of exclusivity can be created for those who receive paid content in contrast to those with access to free content. Other publishers seek to ensure the subscriber for content is receiving value without alienating the non-subscriber. Many of the highly successful subscription websites employ such a hybrid model.
|
Home
Tutorial
Home Page
Contact
