A consumer survey from the Personalization Consortium found that 56 percent of respondents say they are more likely to purchase from a site that allows personalization, and 63 percent are more likely to register at a site that allows it.
Personalization can lead to customer delight and can increase your sales.
Website building tools
You can do without the services of a web designer to build a website. With the right tool and a little bit of practice, it is possible to create a website that tells your story successfully.
Although you don’t need expensive tools, using an HTML editor with at least the following is highly recommended:
* visual help for syntax (colouring, indentation and markup options)
* syntax checking for pages and across the site
* link checking for pages and across the site
* spell checking for pages and across the site
* repeat edits within pages and across the site
* translation for special characters
* relative file paths, line numbering and spell checking
There are many tools available to the layman for designing websites. Microsoft FrontPage is by far the easiest product to use for designing websites. If you are familiar with Microsoft products, you’ll be fairly comfortable with the user interface and should have no trouble getting started. Microsoft FrontPage generally comes as part of the Microsoft Windows operating system package.
Macromedia Dreamweaver is another good website building tool. Dreamweaver is known to be a much more robust and effective website building tool compared to FrontPage. However, it is more complex than FrontPage. Macromedia Dreamweaver costs around $400. Remember that you will need some time to learn to use these tools and reach some level of proficiency. There are several other tools available from other vendors including Adobe.
While you can design and build a site yourself using the above tools, remember that your site is your business establishment. If your site is just a single section with a sign up and a download section, maybe you can venture to try your hand at building your site. In all other cases, leave it to a professional web designer or a firm with the experience. There are far too many aspects of the website that have to work together, and you should go in for the best resources to build the most important component of your business.
Domain Name registration
In the physical world, you can distinguish a business because of its structure, window displays, or signs. You can tell that a bank is a bank, or a clothing store is indeed a clothing store.
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