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Top 25 Web Destinations by 2002 Consumer Content Revenue

The US Market Spending Report released by OPA concluded the following to be the top web destinations for the year 2002
1. real.com
2. wsj.com
3. match.com
4. yahoo.com
5. consumerreports.org
6. ancestry.com
7. weightwatchers.com
8. 1800ussearch.com
9. matchmaker.com
10. consumerinfo.com
11. ieee.org
12. classmates.com
13. playboy.com
14. thestreet.com
15. msn.com
16. kiss.com
17. espn.go.com
18. carfax.com
19. hallmark.com
20. bluemountain.com
21. arttoday.com
22. britannica.com
23. elibrary.com
24. changewave.com
25. smartmoney.com

Leading sites in each category

Nielsen/NetRatings revealed 2002's top ranking online paid websites and brands for various categories, according to its new MarketView Web measurement reporting system.
The study ranked the top brands in the following areas:
Apparel/Beauty

victoriassecret.com – audience of 2,060
fredericks.com – audience of 1,701
Old Navy – audience of 1,686
The Gap – audience of 1,667
Eddie Bauer – audience of 1,429

Automotive

Kelley Blue Book – audience of 3,901
eBay Motors – audience of 2,790
AutoTrader.com – audience of 2,589
MSN Carpoint – audience of 2,488
Edmunds.com – audience of 2,380

Hardware Manufacturers

Hewlett Packard – audience of 7,430
Dell Computer – audience of 5,740
Apple – audience of 4,846
Compaq – audience of 3,082
Gateway – audience of 2,403

Finance, Insurance & Investment

Yahoo! Finance – audience of 8,301
quicken.com – audience of 7,882
MSN Money – audience of 6,954
intuit.com – audience of 6,164
Paypal – audience of 5,778

Multi-Category Commerce

Amazon – audience of 30,337
Yahoo! Shopping – audience of 25, 701
eBay – audience of 23,736
MSN E-shop – audience of 9,341
DealTime – audience of 5,686

Multi-Category Travel
Expedia – audience of 9,858
Travelocity – audience of 8,270
Orbitz.com – audience of 5,755
AOL Travel – audience of 3,339
PriceLine – audience of 3,306

Other research reports/findings and market projections
* According to a report published by Jupiter Media Metrix, it is predicted that fees for general content will generate $2.3 billion in 2006, up from $700 million last year. Revenues from online games and digital music will total $1.8 billion and $1.7 billion, respectively, compared to $260 million and $30 million in 2001.

* The best money magnets among general content genres in 2006 will be audio-video entertainment's $600 million, followed by $400 million for adult material and $350 million to the business-financial category.

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