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Automated recharge facility for recurring membership accounts

An automated recharge facility can be useful for paid membership websites. This facility automatically recharges a customer account at the end of a membership term. For instance, if a member opts for a one-month membership, with his consent, his account should be automatically recharged for another month at the end of the term.

You should make sure that while the member signs up, he is given the option of automatically recharging his account. The terms and conditions for automatic recharge should be clearly mentioned.

Instructions on how to cancel automatic recharge should also be provided. To encourage your customer to recharge his/her account, you should offer a discounted membership rate. This would increase the possibility of retaining your old customers.

Website management and maintenance

There are paid websites emerging online everyday to the tune of many hundreds. Some survive, some don't. Of these new businesses, many are one-person bands. Some are partnerships as well as a handful of others have formed a company with the view to operating 100% online.

The part which makes or breaks a business like this is the website management and maintenance. Don't assume that once the site is online, your work is completed. If people are to return to the site, it will need to have fresh content in order to make the site "sticky". Since this is the most important part of your online business it is very important to be able to keep the administrative tasks to a minimum.

A well maintained and updated website is very important to attract customers. An attractive and user-friendly site makes the visitor interested. But if the site contains out-dated information or links that do not work, customers are unlikely to inquire for your products or service. For this reason, testing, as discussed in the earlier section should be an intrinsic part of your maintenance process. You should frequently test your site for any inconsistency. Also make sure that your website is up and running at all times.

Make sure your payment systems are intact and that your customers do not have any problems while enrolling with your website. Here are some other tips for maintaining your website.

Protect yourself from “Spam”

It's such a drag having to delete all the crap email messages that first of all you never requested; and secondly that are so ridiculously untargeted that the sender obviously has absolutely no idea what he's doing. To these people it's quantity not quality that's important.

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