In a way link analysis is a chain analysis system that accords weighting to every page that links to the target site, with weights determined by the popularity of those pages. Search engines use link analysis in their page-ranking algorithm. Search engines also try to determine the context of those links, in other words, how closely those links relate to the search string. For example if the search string was “toys”, and if there were links from other sites that either had the word toys within the link or in close proximity of the link, the ranking algorithm determines that this a higher priority link and ranks the page, that this is linked to, higher.
As a site owner, you want to seek links from good pages that are related to the terms you want to be found for. Linking strategy is not a trick as many get rich quick advisors would have you believe. Links for the sake of links have no value whatsoever. Indeed, they can damage your rankings. So forget about link farms and other similar ineffective options. A small number of inbound links from great, relevant sites will be much more valuable than many links from low-traffic, irrelevant sites.
However, you should not become obsessed by link popularity alone. Decide how much time and effort you are prepared to invest in relation to your other activities and be disciplined about your approach. Monitor your results and adapt your strategy as necessary.
Reciprocal Linking and Inward Linking
Reciprocal linking refers to an arrangement with another site such that both of you provide links to each other from their respective sites. These are generally ‘free’ links, but they could also be ‘affiliate’ links that entail a payment when a visitor is referred from one site to another.
Like reciprocal linking, inward links to your website can be an effective strategy to increase your website’s visibility. Inward links are links pointing to your websites from other websites without providing a reciprocal link from your website.
There are many techniques to improve inward linking. Many of these have enjoyed success. The most proven technique for inward linking is through Ebooks. You can offer interesting and educative Ebooks for free to other websites and they could install the icons or the Ebooks on their sites. The icon or the Ebook you create would have a link to your website. This will allow a spider to crawl through that link and visit you website. For example, a footer on every alternate page can have a link to your website that would increase the probability of your website being listed with a crawler based Search Engine.
|
Home
Tutorial
Home Page
Contact
