* SafeSearch Filtering
Google provides a SafeSearch option to filter pornographic contents from its results page. This is especially useful for shared computers which need to be protected for children surfing the Internet. Google’s technology tries to check keywords and phrases, URLs and Open Directory categories and eliminate these from the search results.
Submitting your URL to Google
Google is primarily a fully-automatic search engine with no human-intervention involved in the search process. It utilizes robots known as ‘spiders’ to crawl the web on a regular basis for new updates and new websites to be included in the Google Index. This robot software follows hyperlinks from site to site. Google does not require that you should submit your URL to its database for inclusion in the index, as it is anyway done automatically by the ‘spiders’. However, manual submission of URL can be done by going to the Google website and clicking the related link. One important thing here is that Google does not accept payment of any sort for site submission or improving page rank of your website. Also, submitting your site through the Google website does not guarantee listing in the index.
Cloaking
Sometimes, a webmaster might program the server in such a way that it returns different content to Google than it returns to regular users, which is often done to misrepresent search engine rankings. This process is referred to as cloaking as it conceals the actual website and returns distorted webpages to search engines crawling the site. This can mislead users about what they'll find when they click on a search result. Google highly disapproves of any such practice and might place a ban on the website which is found guilty of cloaking.
Google Guidelines
Here are some of the important tips and tricks that can be employed while dealing with Google.
Do’s
* A website should have crystal clear hierarchy and links and should preferably be easy to navigate.
* A site map is required to help the users go around your site and in case the site map has more than 100 links, then it is advisable to break it into several pages to avoid clutter.
* Come up with essential and precise keywords and make sure that your website features relevant and informative content.
* The Google crawler will not recognize text hidden in the images, so when describing important names, keywords or links; stick with plain text.
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