Paid Listing Programs are explained later in this chapter. Free submission could result in much lower traffic, a low rank and positioning amongst the results returned, and longer period of time before your website actually shows up in the results returned by the search engine. Also there is no guarantee that your website would be included with these free services. To avoid these issues some search engines offer “paid participation” that guarantees high traffic and ranking for a fixed fee per year.
4.2 The Submission Budget
Formulating a Search Engine submission budget is crucial. It should be such that you have the best possible combination of free submission, paid submission and paid placement programs.
How much would you like to spend on this exercise? If the budget is limited, options such as some of the paid programs, advertisements, expensive directory listings will have to be forsaken and attention given to getting the best results from limited but focused efforts.
The key is to strike a balance between free and paid programs that yield maximum ROI. You should submit your website to all the free search engines such as Google, AltaVista, and WebCrawler, at least one paid search engine such as Inktomi ($89 for submission of 3 URLs), and Yahoo Directory ($299 a year). Apart from these, you should think of submitting your website to a couple of “paid participation” or “paid placement” programs such as Google Adwords and Overture, which are discussed later.
4.3 Submitting to Google
Google is probably the most widely used web crawler search engine. One way of letting Google automatically detect and include your web page URL is as discussed in the above paragraph. Submission to Google through its free listing program can be done using the Add URL form available at
http://www.google.com/addurl.html
Having mentioned that, there is no guarantee that Google would include a web page submitted to it by either of the free methods. Also, it might take as long as a month before Google lists your web pages.
Google has advertising program called Adwords that offers you a combination of paid listing and positioning of your pages in search results. Paid listings in Google appear above and to the side of its regular results. These are discussed in detail in the section on Paid Placement programs.
Google allows maximum 5 to 10 web pages from a website to be submitted per day.
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